Why is there more chance we’ll believe something if it’s in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.
This iconic book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical). Tom and I explore this book has helped us in business and life.
Thinking: Fast and Slow is a book that has simultaneously made an enormous impact in the fields of both psychology and economics. The research it covers helped earn co-author Kahneman a Noble prize.