In this episode of Being Human, I speak with author, speaker and CEO Sunny Bonnell.
Together with her co-author, Ashleigh Hansberger, she wrote Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, a book that empowers people to take what society deems as “vices” and turn them into unrivalled assets.
Sunny, herself a rare breed, dropped out of pre-veterinary school to start a branding agency with Ashleigh when branding agencies weren’t a thing. Together, they built the hugely successful firm Motto around a ‘rare breed’ mindset.
In this episode, we talk:
- Owning your weirdness
- Her Dad’s pivotal advice that kept her going
- What it means to be a rare breed
- Embracing your misfits for business agility
- The dark side of the rare breed
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